2 – Decide what objectives you want your site to meet. Do you want it to be fun, funny, educational, “cool,” or all of those things?
3 – Consider your corporate culture and your company image. Your site should support both.
4 – Design or re-design the site to meet your objectives. Unless you have a real expert on staff, hire a consulting firm to do the job.
5 – Get feedback. Ask customers how your site can be made more useful to them, and keep making improvements.
Brought to you by SCORE “Counselors to America’s Small Business.”