5 Tips for Improving Your Web Site

1 – Visit the sites of other companies to find out what you like and dislike. Do some sites seem to “work” while others don’t?

2 – Decide what objectives you want your site to meet. Do you want it to be fun, funny, educational, “cool,” or all of those things?

3 – Consider your corporate culture and your company image. Your site should support both.

4 – Design or re-design the site to meet your objectives. Unless you have a real expert on staff, hire a consulting firm to do the job.

5 – Get feedback. Ask customers how your site can be made more useful to them, and keep making improvements.

Brought to you by SCORE “Counselors to America’s Small Business.”

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